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Conference Session

The Missing Link: How Investing in Development Met with Our Business Objectives

Session Content

The Missing Link: How Investing in Development Met with Our Business Objectives

The setup: Company growth is dependent upon customer retention and new customer acquisition. The primary way to do that is through making improvements to digital pain points… website, mobile, apps, processes/workflow.

The why: An ever increasing desire to transact digitally, and cohesively.

The opportunities: How to go about finding and prioritizing opportunities.

The implementation: Finding the right solution/resources to develop the tools, close the gaps & capture identified opportunities.

The results: The outcomes of our projects using Umbraco

Jessica Rowe

Jessica is a veteran lead generation and digital marketing professional at BBMC Mortgage. She has extensive experience serving as a marketing technologist and running high velocity lead generation efforts from both the agency and client sides.  As the Director of Marketing for a mortgage company, she is responsible for the development, execution and measurement of all digital marketing strategies and tactics for the Internet mortgage division.

Jessica worked previously for a bank that migrated to Umbraco and has just finished a migration of BBMC Mortgage to Umbraco.  With almost 2 years experience working with Umbraco and development teams, Jessica brings a unique perspective to the audience that is sure to inform and surprise you.

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