Join Kim Sneum Madsen, Filip Bech-Larsen, Emma Burstow, and Anders Sørensen to hear the latest in all things Umbraco, including community, product, marketing and more...

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Many companies need guidance in becoming more digitally mature and successfully integrating e-commerce into their strategy. B2B sectors are speeding up the jump to e-commerce. E-commerce projects are more extensive in scope and requirements are becoming more complex.

Overall, this accelerated switch towards digital creates a big opportunity and a new customer segment for agencies. But there are many approaches to implementing e-commerce for B2B companies, and it is business-critical to understand what aspects are essential for an optimal architecture.

During this 45-minute keynote, Søren Spelling Lund, the founder and CPO of Ucommerce, will take you through why flexible, scalable, and tailored e-commerce is the right solution for B2B projects and what features are essential for an optimal architecture.

Key Takeaways:

• See how you can build an extensive and scalable B2B e-commerce experience with Ucommerce
• Go behind the scenes with a quick platform tour
• Get a glimpse at the exciting new features of our latest platform release, Ucommerce 9.4, that center around scalability, increased performance, and improved interfaces

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Organizations have many choices when trying to decide which CMS to utilize. They system has to fit the people, processes, and workflows of the organization to ensure efficient and accurate content editing. Oftentimes content management systems come with so many bells and whistles, they can become cumbersome and difficult to use. How do you choose a CMS that acts more like a tool rather than a roadblock? In this session, Paylocity and Marcel Digital discuss why the Umbraco CMS was selected as the new CMS for the organization, and how it has already helped to streamline internal processes and content editing.

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What is DevOps and why is there so much talk about it these days? Learn how you can use GitHub and Azure DevOps to create a software delivery assembly line enabling you to spend less time on customer support work, bugs & security issues and more time on the new work that makes your solutions stand apart from the competition.

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Fishing the Bering Strait and reinventing a brand on the fly have a lot in common. To start, neither is for the faint of heart. Just like being at sea, reimagining how the world thinks about sustainable food, and how to deliver on the promise of sustainable food required a sturdy craft and a hearty crew, and the capabilities to move at the speed of the catch.

Key Takeaways:

• Simplifying the reinvention of the brand
• Umbraco as a primary communication platform
• Merging multiple brands
• Enabling sales teams

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Umbraco 8 came with a fantastic editor experience. From the good-old Doc Type Grid Editor to the latest Block List Editor, there are many options to choose from to provide the optimal editing experience. In my session, I will discuss the various options available for grid-based editors in Umbraco 8 and run a comparison between them. 

Key Takeaways: 

• Get to know the various options for content editing in Umbraco and how they are different from each other
• Know how to configure them

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After a tremendous age of innovation and research in the AI field, we are moving towards the age of appliance. But how and where do you get started as a developer and how do you apply machine learning ethically and use it for good?

In this talk we dive into the current state of everyday AI, debate the challenges that come with responsible AI, and you will get some tips and tricks on how you can take advantage of AI as an Umbraco developer.

Umbraco 9 is the next major version of Umbraco. Even though it is a technical update of the entire backend code, it will look and feel exactly like Umbraco 8. Important changes are happening and I'm here to tell you all about them.

Microsoft's web framework has undergone a huge transformation with the introduction of ASP.NET Core on which Umbraco 9 is based. This talk will show developers how to benefit from this new powerful framework while still keep to the well-known Umbraco usage.

Key Takeaways: 

• The information you need to start contributing to Umbraco 9
• The benefits of using Umbraco 9 over Umbraco 8
• How easy it is to get started using Umbraco 9

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Umbraco has been at the heart of marketer toolkits for years. CMS’s provide the basis upon which websites can be designed and built to achieve business goals. But as the marketing technology (MarTech) scene evolves, more systems are launching that enable marketers to achieve previously complex tasks more easily or to better monitor marketing spend. In this presentation, I’ll look at some of the latest tools in the MarTech stack, and consider how well they integrate with Umbraco.

Key Takeaways:

The MarTech landscape is complex, and evolving but Umbraco can provide the central hub for a marketing machine that uses best of breed MarTech tools to deliver business growth. Beyond these best in class integrations with tools such as Hubspot and Drift, you can also install rich marketing automation tools within the Umbraco backend using tools like uMarketing Suite.

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A presentation for all Umbraco developers that want to bring their websites to a next level!

With the uMarketingSuite, you can bring your website to a whole new level. Without writing any line of code, you get more marketing functionality than you could ever imagine. In this session we will, however, write new code to show you that with some extra coding, the sky is the limit! If you can imagine it, the uMarketingSuite and a few lines of code will make it possible.

Key Takeaways: 

• The uMarketingSuite is an all-in-one marketing toolbox for Umbraco websites
• You can set it up in 20 minutes without writing any line of code
• If you really want to bring it to a next level, you can write code to achieve that
• This presentation opens up a whole new world for any Umbraco developer

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In my role as a Smart Creative, I often get in touch with the Enterprise-platform-can-do-it-all mentality during a pitch or consultation. Marketing terms like A/B testing, Personalization, Segmentation, or Marketing Automation often lead to expensive and overwhelming Enterprise platforms. This session is about all that and how I stand ground in boardrooms, the stories behind (award-winning) solutions, and my approach.

Key Takeaways:

• Feel as confident as me selling Umbraco as an Enterprise Platform
• Guaranteed improved chance of winning an Umbraco award by 50%

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The new Block Editor from Umbraco is out! It's cool because it enables a component-based editing experience. Why should you care? It is a win-win for content editors and developers. The Block Editor allows editors more control over each page to customize the look and feel on a page by page basis. Developers get to focus more time on creating useful building blocks for editors and less time modelling content to create specific DocTypes. And designers get to ensure that the content is accessible and adheres to the style guide. Join us as we walk through how content editors use it, best practices on how to implement it best, and real world success stories.

Key Takeaways:

• Why editors love it
• How editors use it
• How developers implement it
• Real case story

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Version 8 is the latest and greatest Umbraco so far, and with the new caching and streamlined APIs, developers and clients might be itching for an upgrade opportunity – but is a migration of an existing site a good idea? And if you do decide to migrate – how should the project be approached? Heather has learned some things from migration projects she has done and will share what she wishes she had known before starting them.

Key Takeaways:

• Is migration of an existing site a good idea? – How to approach the question in a rational way
• What you should know about the current site to guide your decision
• A recommended migration workflow
• Ways to mitigate migration risks

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What if you could turn your DATA into KNOWLEDGE with AI powered search? Learn how Microsoft Azure can work for knowledge mining to help understand relationships across multiple sources of structured & unstructured data in a human-like fashion to uncover critical business insights and deliver transformational outcomes.

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When talking about JAMStack and static sites, the conversation always veers towards front-end technologies such as React and Node. But what if you are a .NET developer who wants to use your experience and expertise to build a static site in .NET 5.0? This talk will introduce you to Stazor Pages and how Umbraco Heartcore can power a lightning-fast static website.

Key Takeaways:

• Build a static website with .NET 5.0
• Learn the benefits of JAMStack
• Power your content with Umbraco Heartcore
• Get a practical intro to Stazor Pages

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